Alexander arrives in Branch Hill, hired by Victoria to help Brooke out with the "Clothes 4ever Bros" men's fashion line. Alexander took an interest in Brooke, as she was still upset over her belief that Julian was falling for Alex. Despite this, he had been secretly dating Victoria while also hooking up with Alex for sex. Alexander and Victoria's relationship was outed at the grand opening of Quinn James's art gallery, which caused a rift between Brooke and Alexander and Victoria. Brooke ultimately put aside her differences, allowing Alexander to take over the Clothes 4 Bros line and run it from New York alongside Victoria.
Alexander had brief relationships with both Victoria Davis and Brooke Davis. He also showed quite an interest in Alex Dupre, always calling her 'hot' and 'Sexy'. In Haley's 80's dance party, he also stated, "Brooke Davis, stunning in any decade."
- For the eleven episodes he was featured in he was credited as Alexander with two different spellings of his surname; bill mainly but jerry for 6 of the episodes.
- He also has an Asian accent.